A Facelift for a 30-Year-Old

Tasked with rebranding a custom home builder with thirty years of brand equity, our approach was to isolate one element of the previous “window” logo. The goal was to modernize the brand identity to better align with a younger client demographic and more “transitional” home styles, with a focus on women as the primary demographic for engagement decisions.

Deliverables

Brand Identity
Website
Campaign Development
Art Direction

Inspiration

The Blind Finch brand concept is rooted in the history of speakeasies and speakeasy terminology. The finch has no eyes. He’s blind so that he does not see who or what happens in the bar. He is the protector of the secrets of the place, and turns a blind eye to the revelry that happens there, while ensuring no one gets out of line. He is strong and aggressive as a protector, but passive in his engagement with customers and prefers to stay in the shadows.

Color Palette

The color palette is inspired by the Greek coastal town of Aigio, where BMBC founder grew up. The blues speak to the ocean and sky, and the bronze to the golden, sandy beach. In combination with muted neutrals, the color palette has an old-world charm with modern sophistication.

"Every team member left us impressed with their talent and output."

- Scott Frankel (Principal)