Project Description

L12
EHS
TA
DBY
EH
DB
FBG
MARKS

FRANKEL BUILDING GROUP

Re-brand, experience, print advertising, and website design for Houston’s premier custom home builder.

CAMPAIGN DEVELOPMENT

This campaign specifically focused on women ages 35 to 55, the primary decision-makers in hiring a custom homebuilder. The imagery highlights custom elements of Frankel Building Group homes, but the message resonates around the intangible… the imaginations of children, the “dream” in dream home, and the memories that families (and specifically children or grandchildren) make in their new Frankel home.

Let’s Get Started

L12
EHS
TA
DBY
EH
DB
FBG
MARKS