Old World Romanticism
Andiamo Market will be a retail location focused on a carefully curated assortment of Italian and European cheese, meat, and other fine accoutrements, food products, and cooking essentials. Their launch with handmade cutting boards at farmers markets and online, meant we needed to create a brand system and website that could scale as they grow their assortment and move to bricks-and-mortar.
Deliverables
Brand Identity
Website
Inspiration
Logo Anatomy
The Andiamo Market brand focuses on the traditional foodways and culinary culture of Italy... combining simple ingredients into masterpieces and sharing with friends and family. It makes references to classical architecture, markets, and iconic destinations like Tuscany, Naples, and the Amalfi Coast. The system flexibly comes together in various iterations for applications from web to retail signage and product labels. The goal was for any combination of brand elements to feel authentic and comforting like a delicious, yet familiar and simple, recipe served by your nonna for Sunday supper.
Color Palette
