PEOPLE-FOCUSED BRAND EXPERTS.

PEOPLE-FOCUSED
BRAND EXPERTS.

WHAT DOES THAT MEAN?

We focus on what will make your brand resonate with customers. For more than 13 years, we’ve developed a pretty nifty process for distilling your brand ethos and defining your audiences into a brand that’s designed to drive engagement and “purchases.”

It’s a strategy, a feeling, and much more than a well-designed logo.

WHY IS THAT IMPORTANT?

Every brand is driven by a purchase decision, plain and simple. Money for a can of beer or time to volunteer for a non-profit are both purchases, just different currencies.

Primer Grey is a full-service branding agency in Houston’s Uptown Park with a history of developing brand and web experiences for the public, private, and non-profit arenas in a consciously mixed set of industries.

AREAS OF EXPERTISE
Brand and Market Position Evaluation
Corporate and Product Naming
Brand Identity Development
Logo Design
Packaging Design (CPG)
Go-to-Market Strategy
Print, Digital and Experiential Design
Brand-to-Space Design
Messaging/Positioning Development
Website Design

Let’s talk about what you need to sell and how to build your brand.

We’d love to hear from you.

THE TEAM

Cliff began his career with 7 years in New York helping develop and launch brands in designer menswear. Since founding Primer Grey, he leads naming, launch strategy, brand development, and project management. In his spare time Cliff enjoys spending time with family, especially watching helplessly as his 11-year-old, budding fashionista picks out her next outfit, his 7-year-old son constantly attempts to break every bone in his body, and his 3-year-old son tries to keep up.

CLIFF RAYMOND,

Principal

Edgar is a South Texas native and avid art lover. He graduated from Texas State University in San Marcos, Texas, where he majored in Communication Design and Art History, and later received his MFA in Illustration from the Fashion Institute of Technology in New York City. He’s a general creative person who loves to problem solve and help clients meet or surpass their goals. On weekends, you can usually find him lounging in his DIY stock tank pool or watching episodes of The Golden Girls.

EDGAR ALANIS,

Senior Brand Designer

Mercedes was born in Mexico City and graduated from Paris College of Art in Paris, France, where she majored in Communication Design. She views design as a connective activity that has power in reach, and has a passion to aid clients in transcending the limits of thought. When she is not working you can find Mercedes daydreaming of Monet’s garden in Giverny, or wondering how she can own Miro’s Bleu Triptic.

MERCEDES DE LA PARRA,

Brand Designer